Partnering to drive AI innovation, sustainability, and future-ready skills.
Who We Are
Built on the belief that purpose and progress go hand in hand, we’re a team of innovators, problem-solvers, strategists, and technologists.
At TCG PurposeLab, we help organizations navigate change by accelerating AI adoption, strengthening their sustainability practices and
equipping teams with future-ready skills to drive real impact. For us, success isn’t just about growth – it’s about creating meaningful
change for people, the planet, and the future we share.
Our Vision
Our vision is a world where businesses don’t
choose between purpose and profit, but
thrive because of both.
Our Mission
Our mission is to accelerate organizations’ journey to
balance purpose with profit through strategic
partnerships, AI-powered innovation, and sustainable
transformation, creating measurable positive impact for
both people and the planet.
Our Core Values
Collaboration
Great ideas grow stronger together – We partner, listen, and co-create to turn shared goals into real-world impact.
Innovation
Challenging the status quo – By embracing AI & sustainability, we turn bold ideas into breakthrough solutions.
Integrity
We do what’s right, always. Transparency, accountability, and trust guide every decision we make.
Impact
Progress with purpose – Every project, every partnership, and every innovation is designed to create a lasting change.
Why Choose Us
AI & Sustainability Expertise
We bridge cutting-edge AI with sustainability for real-world impact.
Proven Experimentation Model
Rapid testing and iteration to drive measurable business outcomes.
Innovation with
Purpose
We design solutions that align purpose with progress and drive impact.
Future-Ready Solutions
Equipping businesses and teams with the skills
and tools to thrive in change.
Growth with Impact
We help organizations scale responsibly, balancing
profit with positive change.
Meet The Team
Bindhu Nelson is a business leader with over 20 years of global experience, including 14 years at Microsoft managing Cloud & AI portfolios. She excels at aligning strategy, people, processes, and capabilities to deliver meaningful business outcomes across Sales, Marketing, Channels, and Operations within Enterprise, Public Sector, and Mid-Market segments.
Her career spans India, Singapore, Japan, and the broader Asia Pacific region, where she has led diverse teams and spearheaded strategic Cloud & AI initiatives that consistently drove revenue growth. At Microsoft, she led go to market motions and partner led sales strategies that accelerated enterprise cloud adoption, while developing innovative AI solutions for key industry verticals.
Bindhu’s strengths in stakeholder management have helped her build high-impact relationships with partners, executives, and customers, translating market insights into business success. As an entrepreneur who founded and led companies in India and Singapore, she also brings a unique perspective on managing P&L, scaling product portfolios, and driving growth with agility.
A dedicated advocate for inclusion and diversity, Bindhu has attracted and mentored high performing teams while fostering environments where individuals feel empowered to bring their authentic selves to work. Her leadership approach is grounded in the values of integrity, respect, curiosity, and empathy.
For Bindhu, success is about leading transformational growth - driving innovation, operational excellence and strategic impact for customers and partners, while consistently earning their trust through measurable results and lasting positive change.
Her career spans India, Singapore, Japan, and the broader Asia Pacific region, where she has led diverse teams and spearheaded strategic Cloud & AI initiatives that consistently drove revenue growth. At Microsoft, she led go to market motions and partner led sales strategies that accelerated enterprise cloud adoption, while developing innovative AI solutions for key industry verticals.
Bindhu’s strengths in stakeholder management have helped her build high-impact relationships with partners, executives, and customers, translating market insights into business success. As an entrepreneur who founded and led companies in India and Singapore, she also brings a unique perspective on managing P&L, scaling product portfolios, and driving growth with agility.
A dedicated advocate for inclusion and diversity, Bindhu has attracted and mentored high performing teams while fostering environments where individuals feel empowered to bring their authentic selves to work. Her leadership approach is grounded in the values of integrity, respect, curiosity, and empathy.
For Bindhu, success is about leading transformational growth - driving innovation, operational excellence and strategic impact for customers and partners, while consistently earning their trust through measurable results and lasting positive change.
Herman brings over 30 years of experience in the technology sector, offering extensive expertise in business development, direct sales, and strategic channel management across telecommunications, data analytics, and renewable energy sectors. Throughout his career at industry leaders like Oracle, Dell, Mavenir (Comverse), and Lucent Technology, he has consistently delivered exceptional results for technology-focused organizations.
He excels at creating accelerated growth for companies establishing efficient and high-impact operations throughout the Asia Pacific region. At Tetris Consulting Group, Herman successfully implemented market entry strategies for IoT technology vendors, while at Comverse he established effective partner ecosystem frameworks aligning competitive strategy with measurable targets. His proven methodology combines market intelligence with relationship development to quickly generate sustainable revenue streams.
Herman's current focus centers on forging powerful partnerships between cloud hyperscalers, Telcos and enterprises seeking cost-effective pathways to implement, test, and integrate AI agent solutions. These transformative implementations enhance customer satisfaction while empowering teams and individuals to maximize their productivity and potential, a natural evolution of his successful work developing channel partnerships for companies like InfoVista and Dell across the Asia Pacific region.
He excels at creating accelerated growth for companies establishing efficient and high-impact operations throughout the Asia Pacific region. At Tetris Consulting Group, Herman successfully implemented market entry strategies for IoT technology vendors, while at Comverse he established effective partner ecosystem frameworks aligning competitive strategy with measurable targets. His proven methodology combines market intelligence with relationship development to quickly generate sustainable revenue streams.
Herman's current focus centers on forging powerful partnerships between cloud hyperscalers, Telcos and enterprises seeking cost-effective pathways to implement, test, and integrate AI agent solutions. These transformative implementations enhance customer satisfaction while empowering teams and individuals to maximize their productivity and potential, a natural evolution of his successful work developing channel partnerships for companies like InfoVista and Dell across the Asia Pacific region.
Anthony has been deeply involved in workforce transformation and leadership development across Asia for over 30 years. As President at Peak Balance Asia, a specialized leadership consultancy, he supports organisations in transforming their leadership capabilities and workforce readiness. Anthony also plays a pivotal role as a Director of the Australian Renewables Academy, driving workforce transition and capability-building within the renewable energy sector.
Recognized globally for his expertise, Anthony has spent the past two decades partnering with leading international firms to navigate complex workforce transformations and leadership challenges across Japan, Asia-Pacific, and Europe. His impactful coaching and facilitation have empowered key talent to thrive amid evolving business landscapes. In acknowledgment of his contributions to workforce development and leadership coaching, Anthony was honored in 2017 as one of the "100 Best Global Coaching Leaders" by the World HRD Congress.
Recognized globally for his expertise, Anthony has spent the past two decades partnering with leading international firms to navigate complex workforce transformations and leadership challenges across Japan, Asia-Pacific, and Europe. His impactful coaching and facilitation have empowered key talent to thrive amid evolving business landscapes. In acknowledgment of his contributions to workforce development and leadership coaching, Anthony was honored in 2017 as one of the "100 Best Global Coaching Leaders" by the World HRD Congress.
